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While Lead Magnets are great for capturing leads from your own content, Comment Monitoring allows you to cast a wider net. With this feature, you can monitor the comment section of any public LinkedIn post—from industry influencers, competitors, or news outlets—to find potential leads who are actively engaging in relevant discussions.

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Why Monitor Comments?

  • Discover Active Buyers: People commenting on posts related to your industry are often actively looking for solutions.
  • Understand Pain Points: The language people use in comments can reveal their biggest challenges and needs.
  • Engage Organically: It provides a natural entry point for you to join the conversation and offer value before you pitch.

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How to Set Up Comment Monitoring

  1. Find a Post to Monitor: Identify a popular LinkedIn post that is relevant to your target audience.
  2. Go to Comment Monitoring: In Prezence AI, navigate to the Comment Monitoring section within Automation & Campaigns.
  3. Add the Post: Click “Monitor New Post” and paste the URL of the LinkedIn post.
  4. Set Your Criteria: You can choose to:
    • Import all commenters as new leads.
    • Filter by keywords: Only import commenters whose comments contain specific keywords (e.g., “looking for a tool”, “recommendation?”).
  5. Start Monitoring: Activate the monitor, and Prezence AI will begin analyzing the comments and importing matching profiles into your “New” lead pipeline.

Best Practice: Monitor Influencer Posts

Find the key influencers in your niche and set up monitors on their most popular posts. This is a highly effective way to tap into a pre-existing community of your ideal customers.
Comment monitoring is a proactive way to find leads who are already talking about the problems you solve. The final automation tool to explore is Search Campaigns, which helps you find leads who aren’t yet in a conversation.