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Conversations don’t just happen in the inbox. A lead’s public activity on LinkedIn—the posts they like, the comments they leave, the articles they share—is a goldmine of information. Prezence AI helps you tap into this by tracking the LinkedIn activity of your leads.

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Why Track LinkedIn Activity?

Monitoring a lead’s public engagement helps you:
  • Identify Buying Signals: A lead suddenly liking several posts about a problem your product solves is a strong signal of interest.
  • Find Conversation Starters: Mentioning a recent comment they made or a post they shared is a great way to start a relevant, non-generic conversation.
  • Stay Top-of-Mind: Engaging with their content (thoughtfully!) keeps you on their radar.

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The LinkedIn Activity Feed

For every lead in your pipeline, Prezence AI maintains an Activity Feed. You can find this feed within the Lead Detail View. LinkedIn Activity Feed

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What’s Tracked?

The feed captures a variety of important engagement signals:
  • Likes: See the posts and articles your leads are liking.
  • Comments: Track the comments they leave on other people’s content.
  • Posts: Get notified when they publish their own posts or articles on LinkedIn.

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Turning Insights into Action

Here’s a simple example of how to use this feature:
  1. You see in the Activity Feed that a high-potential lead has commented on a post about the challenges of remote team management.
  2. Instead of a generic follow-up, you can send a message like:
    “Hi [Lead Name], I saw your comment on that post about remote teams. Your point about [mention their specific point] was spot on. It actually reminded me of a case study we did on how [Client] solved that exact issue. Thought you might find it interesting.”
This level of personalization shows you’re paying attention and can dramatically increase your response rates. This concludes the “Engagement & Conversations” section. Now, let’s put your lead generation on autopilot with the Automation & Campaigns guides.