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Imagine posting an insightful article on LinkedIn and having new, interested leads automatically added to your pipeline. That’s the power of Lead Magnets in Prezence AI. This feature turns your content into a lead generation machine.

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What is a Lead Magnet?

A lead magnet is a compelling offer you make to your audience in exchange for their engagement. In the context of LinkedIn, it’s typically a valuable resource (like a PDF, a link to a private video, or a template) that you promise to send to people who comment on your post.

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How Lead Magnets Work in Prezence AI

The process is simple and automated:
  1. You create a post on LinkedIn offering a valuable resource.
  2. You create a Lead Magnet in Prezence AI and link it to that specific LinkedIn post.
  3. When someone comments on your post, Prezence AI automatically:
    • Adds that person as a new lead in your pipeline.
    • Sends them a direct message on LinkedIn with a link to the resource.
This saves you countless hours of manually tracking comments and sending DMs.

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Setting Up a Lead Magnet

  1. Navigate to Lead Magnets: From the dashboard, go to the Lead Magnets section.
  2. Create a New Lead Magnet: Click “New Lead Magnet”.
  3. Configure the Details:
    • Name: Give your lead magnet a descriptive name.
    • LinkedIn Post URL: Paste the URL of the LinkedIn post you want to monitor.
    • Resource URL: Paste the link to the resource you’re offering (e.g., a Google Drive link, a Dropbox link).
    • Reply Message: Craft the message that will be automatically sent to people who comment. You can use placeholders like {{firstName}} to personalize it.
  4. Activate the Lead Magnet: Once you’re happy with the setup, activate it. Prezence AI will now start monitoring your post for new comments.

Example Reply Message

“Hi , thanks for your interest! As promised, here’s the link to the [Resource Name]: [Your Resource URL]. Hope you find it valuable!”
By using lead magnets, you can consistently turn your content marketing efforts into tangible, qualified leads. Next, learn how to monitor comments more broadly with Comment Monitoring.

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Video Tutorial: Setting Up Lead Magnet Automation

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Step-by-Step Guide

  1. Access Your Posts: Navigate to the Content section where you’ll see your LinkedIn posts. Use the “Refresh Posts” button if needed.
  2. Configure Your Lead Magnet:
    • Click “View and Edit Settings” on your post
    • Set up a trigger phrase (what commenters should type to receive your lead magnet)
    • Add a lead magnet by selecting an existing one or creating a new one
    • For new lead magnets, provide a name, description, and URL
  3. Set Up Message Templates:
    • Configure what message will be sent to connected leads requesting your content
    • Set up a comment reply for users who aren’t connected yet
    • The system will automatically add a “Check your inbox” confirmation comment
  4. Automation Features:
    • The system queues all commenters requesting your lead magnet
    • Prioritizes leads based on your ICP (Ideal Customer Profile)
    • Spaces out messages to stay within LinkedIn limits (30 seconds to 2 minutes apart)
    • Tracks who has requested which lead magnets
    • Automatically follows up when non-connections accept your connection request
Once set up, the lead magnet automation runs continuously, helping you capture and nurture leads without manual intervention.